AADHAV RAVI

Role:

Lead 3D, Animation, Look dev, Rendering

Client:

Postoffice Studios X Nykaa

Year:

2023

Nykaa Hot Pink Sale

Nykaa Hot Pink Sale

about.
about.

A 15-second commercial for Nykaa's annual Hot Pink Sale, featuring actress Janhvi Kapoor set within a bold, vibrant 3D world built to celebrate the brands part of the campaign.

Working as part of a team, my role covered style frame development, full look dev, and designing the transitions that kept the piece moving seamlessly. The project also marked my first hands-on experience integrating a live action green screen plate into a 3D composition, tracking and compositing the footage as a core element of the final piece. Built in Cinema 4D with post in After Effects.